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ART DIRECTOR | MULTIMEDIA DESIGNER

I am a visual storyteller with 12 years of experience synthesizing ideas & stories for visual consumption. I have a knack for delivering big ideas & concepts into small digestible pieces with my ability to think creatively, strategically & analytically. I am curious, innovative, animated & love a challenge.

WORK HISTORY

Web and Visual Media Manager | Medical Society of Virginia | 2011-Present

As a Web and Visual Media Manager, I manage and develop MSV’s online presence, including five affiliate sites and six component society sites, social media strategy and email campaigns. I also direct creative guidelines for the development of marketing material, websites, publications, presentations and video.

  • Oversaw the launch of a new web site, including developing budgets, negotiating contracts, managing consultants and ensuring seamless integration between database, collaboration platform and CMS platform.

  • Led selection team for CMS platform, including vetting proposals, creating an RFP and developing requirements matrix.

  • Created new SWOT planning tool and strategic planning materials to senior leadership that was implemented with staff and Board of Directors.

  • Administered customer journey research, including negotiating cost proposal that saved organization $40,000 dollars.

  • Developed and implemented social media strategy across multiple social media platforms resulting in 280% increase in followers.

  • Streamlined client intake process and implemented new project management tool and system for processing requests.

  • Absorbed freelance designer and project coordinator duties to save organization over $40,000 dollars.

  • Hired and managed assistant graphic designer.

  • Designed employee recognition program to institutionalize strategic initiatives.

Graphic Artist | Various Clients | 2003-Present

As a freelance graphic artist, I work with individuals and businesses to conceptualize, design and produce branding, marketing and communication pieces, including logos, websites, photography, business cards, advertisements and other collateral.

  • Midnight Brewery, local craft brewery in Goochland County, Virginia

    • Created one of a kind illustrated craft beer labels and six-pack holders for three flagship beers for mass distribution.

    • Redesigned website and provided all product photography on website.

  • Fortis Group, LLC, leadership consultant firm in Richmond, Virginia

    • Developed logo, presentation materials, website and branding guidelines.

    • Designed and implemented email campaign.

  • Carlotz, consignment store for vehicles with multiple locations in Virginia and North Carolina.

    • Developed logo, presentation materials, and branding guidelines.

    • Other clients include: Big Gavel Band, The Baker’s Lady, Dak’s Restaurant, James River Rodeo Festival

Design & Interactive Specialist | Harris Williams & Co. | 2004-2011

As a Design & Interactive Specialist, I managed the design, site structure, and daily maintenance of firm’s three websites. I worked directly with senior management to create all company materials including marketing templates, flyers, and advertisements across seven offices worldwide. I was also responsible for the design and execution of external client related event promotions as well as concept, creation and distribution of email campaigns based on firm press releases, industry white papers, and firm announcements.

  • Established new graphics department to elevate the quality of corporate branding and design with emphasis on acquiring new business and maintaining existing relationships and developed brand identities for business-to-business trade show conferences, direct mail campaigns, web layouts, and event promotions

  • Implemented analytics into the firm’s website and secondary sites to manage SEO, web experience and usability and used the analytics data to enhance website usability and achieve core business objectives which resulted in a 267% increase in search engine hits and a 78% increase in visits from site referrals

  • Instituted third party e-mail marketing service to effectively deliver desired e-mail campaigns in compliance with CAN-SPAM Act for a growing database of 18,000 clients with the ability to track success rates

  • Served as project manager for the website redesign with the inclusion of a content management system through a third party web development company and drafted RFP for CMS selection.

EDUCATION

Virginia Commonwealth University, Richmond, VA | B.S., Advertising Design, School of Mass Communications

Web Master Certification Courses: Foundations of Web Design, Designing for Web with Photoshop, Basic XHTML for Structure, Styling Web Pages with CSS – Florida State University, online